Commercial · USA · Producer & editor
Salah's Halal Foods
Promotional videos for a halal restaurant brand in the USA, and a client who came back for more.
The brief
Salah's Halal Foods wanted its food and brand to look polished and appetising enough to stop a scroll.
What I did
I produced and edited the promos from brief to delivery, including the floating-burger product shots for the “coming soon” launch teaser.
A returning client
After the first promo, Salah's came back for a second one. For a client on another continent, that repeat booking is the clearest sign of trust in the results.
Behind the scenes: Burgers on Air
Even a mind-bending idea needs a plan. For the “coming soon” teaser we wanted every layer of the burger to float into place in mid-air. Before the camera rolled we worked out the scope, the props and the logistics: how each layer would be held, lit and shot so it could be cleanly composited later.
The shoot
We built a green-screen set, shot the burger layers on a DIY rig and put them back together in post. The BTS film above shows the whole process, from plan to final frame.
